When it comes to fear, people with sensitive teeth don't just scream, they flinch. Colgate Sensitive has the solution

to banish the pain. Halloween may not be a traditional Latin American celebration, but year after year, it gains more and more ground, especially among younger audiences. Our challenge? To make Colgate Sensitive part of the Halloween conversation in a relevant and fun way that will give you goosebumps. The idea? To treat sensitive teeth as the true horror story they are.