Colgate-Palmolive entered the field by sponsoring one of Brazil's biggest soccer championships, a strategic move to connect

with millions of passionate fans across the country. But a partnership of this magnitude couldn't go unnoticed.

We created a high-impact campaign that celebrated the energy of Brazilian soccer, staying true to Colgate's brand values:

optimism, care, and trust.

 

From stadiums to screens, the ad celebrated the power of a smile, whether on the face of a striker or a fan in the stands.