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The Off-Duty Athlete
Roughly half of the physically active people have suffered some kind of injury while working out.
So On Running partnered up with Christian McCaffrey to show that recovery play an important part in your health journey, as well as the right gear.
Art Directors: Kelly Qu
THE APP
Using Christian's insight as a professional athlete, we developed an app that teaches the audience how to use running to keep active and let your body recover after an intense workout.
The 23 days challenge allows the audience to stay motivated and create new habits in their health journey.
The Pop-Ups
To help emphasize the teachings of the app, we also created 4 pop-ups that audiences can enjoy at the end of each week of the challenge.
Rewards
And as a reward for finishing the challenge, participants will get a chance to win an exclusive McCaffreyxOn sneaker and a pair of tickets for an SF49rs game.
Out of Home
As a way of increasing awareness of the campaign, a series of out-of-home billboards will be placed around major cities.
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