ELAS PLATFORM
VML | 2025
Being a young woman, fresh out of college and trying to break into a male-dominated professional field, full of Don Drapers,
is a Herculean task. But some of us make it.
That is why I joined forces with some amazing women at VML
to create ELAS, an institutional platform that brings together diverse projects with the goal of helping, developing,
and boosting women across every field of advertising.
ELAS POR ELAS
Did you know that only 25%
of the Brazilian creatives in advertising are women? No, it's not fake news.
Yes, we fact-checked it.
That is why ELAS POR ELAS was the ELAS platform's pilot project, focused on young women trying to break into the creative field.
We gathered ad students from different universities and welcomed them at the agency for a speed-dating night.
Our goal? To help them overcome
one of the most daunting challenges
a creative faces: finding their
creative partner.
RESULTS
14 girls attended.
7 creative duos were formed.
8 girls were offered mentorship by professionals at VML
to help with the next step on their creative journey.
1 duo was hired as interns. I was their mentor along with Bruna, my creative partner.
