ELAS PLATFORM
An institutional platform inside VML to help women thrive in all areas of advertising.
When I first started out as a creative one thing was pretty clear: there where more men than women. To say it was discouraging is an understatement.
So, with the help of my amazing creative partner and a group of incredibly talented women at VML, we developed a platform that will help women thrive in EVERY field in advertising. Especially the creative field.
The Platform
An institutional platform that will help increase female representation and value their talents in every field of advertising. The goal is to have different branches and projects tailored to each field in advertising like business, accounts, strategic planning, content, media and creative.
ELAS POR ELAS
ELAS POR ELAS is the first project, designed with the goal to launch the ELAS platform to the national and global market, and tailored to help female creatives that are just starting out to find a creative partner.
We invited girls from universities all over São Paulo to a speed-dating night, to network and find their creative soulmate to start out their careers.