COLOR CORRECT

COLGATE-PALMOLIVE  |   2026 

Colgate Color Correct flipped one of oral care’s oldest beliefs

on its head: that whiter teeth take time. Instead, it delivers

an instant glow-up, neutralizing yellow tones from the very first brush. Inspired by beauty’s color correction tricks, it turns

a basic routine into a quick confidence boost.

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The launch leaned on Brazil’s biggest beauty influencers to show just how fast (and satisfying) the transformation could be.