ADVINHA O DDD

When it comes to feeling refreshed, Sorriso doesn’t just talk the talk, it brushes the brush.

We were challenged to help Sorriso reaffirm its place not just as a toothpaste brand, but as the refreshing expert Brazilians didn’t know they needed. The idea? Show that Sorriso understands what it means to truly refresh yourself, from the Amazon to the pampas.

To bring this to life, we tapped into something as diverse and flavorful as Brazil itself: its people. Partnering with a lineup of content creators and influencers from different regions of the country, we co-created content that was deeply rooted in local culture, humor, and daily rituals, always anchored around the TikTok trend about guessing the area code.