CONTOS DE TERROR PARA DENTES SENVÍVEIS

When it comes to fear, people with sensitive teeth don't just scream, they wince. Colgate Sensitive has the solution to scare the pain away.

Halloween may not be a traditional Latin American celebration, but year after year, it gains more ground — especially among younger audiences.

Our challenge? Make Colgate Sensitive part of the Halloween conversation in a way that was both relevant and spine-tinglingly fun. The idea? Treat sensitive teeth like the real horror story they are.

To bring it to life, we turned everyday experiences into terrifying tales, the kind you wouldn’t wish on your worst enemy. From biting into ice cream to sipping a hot coffee, we created a series of playful, dramatic “horror stories” that showed what happens when you don’t use Colgate Sensitive. All with a twist perfect for spooky season and for driving home our message: with Colgate Sensitive, there’s nothing to fear.