LIMPA LOVERS

Cleaning your home: some see it as a chore. Others? As a craft.
Colgate-Palmolive’s home care brand chose to celebrate the latter. The ones who don’t just tidy up, but take pride in the sparkle. 
We created a platform that holds space for this passionate community. A space where routines are rituals, hacks are shared like family secrets, and every scrub, shine, and sweep is a badge of honor. By recognizing that for many, home care isn’t just about obligation, it’s about expression, we helped shift the conversation with the help of the perfect content creator squad. From "have to" to "love to." From task to passion.