NA BOCA DO ESTÁDIO

Colgate-Palmolive took to the field by sponsoring one of Brazil’s biggest football championships—a strategic move to connect with millions of passionate fans across the country. But a partnership of this scale couldn’t go unnoticed.

We created a high-impact campaign that honored the energy of Brazilian football while staying true to Colgate’s brand values of optimism, care, and confidence. From the stadiums to the screens, the ad celebrated the power of a smile—whether it’s on the face of a goal scorer or a fan in the stands.